APP OF THE WEEK: Phhhoto

The latest booming trend in the app store.

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Phhhoto allows users to share short GIFs with their friends.

A new and exciting app hit the app store in late July and continues to be a grow and trend worldwide. The app, Phhhoto, is a mixture between a picture and a video and can capture instant moving pictures, otherwise known as a GIF.

Phhhoto allows users to capture anything in motion with just a picture. This new app is said to bring images to life. This idea came to life at an office party in 2012 from the creators of a digital agency called HyperHyper. The idea started out as a gif-like photobooth app for an iPad for fun, which turned out to be so much more than that. People went crazy for it.  With over 200,000 users, this contraption was made into an app which today is called Phhhoto.

Phhhoto is simple and easy to use. It is said to be addicting and a “must have.” The app world has come a long way, and this is just another step forward in technological advancements that continue to grow.